ARR Calculator
Estimate Annual Recurring Revenue (ARR) from customers and ARPA.
Prefer an explanation? Read the guide.
$
Tip: you can type commas (e.g., 10,000).
Example
Using the default inputs, the result is:
$600,000.00
- Paying customers
- 250
- ARPA per month
- $200
Formula
ARR = MRR × 12
- Assumes revenue stays stable for a year.
FAQ
ARR vs annual revenue?
ARR is recurring revenue on an annualized basis. It doesn’t include one-time fees or services revenue.
How to interpret
ARR notes
- ARR is an annualized snapshot, not a guarantee of yearly revenue.
- For annual plans, ARR may lag behind bookings and cash.
- Use ARR for comparing scale across SaaS businesses.
Related calculators
SaaS Metrics
CAC Calculator
Calculate Customer Acquisition Cost (CAC) from total acquisition spend and new customers.
SaaS Metrics
LTV Calculator
Estimate customer Lifetime Value (LTV) using ARPA, gross margin, and churn rate.
SaaS Metrics
LTV:CAC Calculator
Calculate the LTV to CAC ratio.
SaaS Metrics
CAC Payback Period Calculator
Estimate how many months it takes to recover CAC via gross profit.
SaaS Metrics
Churn Rate Calculator
Calculate customer churn rate for a period.
SaaS Metrics
Retention Rate Calculator
Calculate retention rate for a period accounting for new customers.