Paid Ads
Ad performance and profitability calculators.
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Paid Ads
Break-even ROAS Calculator
Estimate the break-even ROAS based on contribution margin assumptions.
Paid Ads
ROAS Calculator
Calculate Return on Ad Spend (ROAS) as a multiple and percent.
Paid Ads
ROI Calculator
Calculate Return on Investment (ROI) for a campaign or project.
Paid Ads
Target ROAS Calculator
Estimate a target ROAS to cover variable costs plus a desired margin buffer.
All calculators
Paid Ads
Break-even ROAS Calculator
Estimate the break-even ROAS based on contribution margin assumptions.
Paid Ads
ROAS Calculator
Calculate Return on Ad Spend (ROAS) as a multiple and percent.
Paid Ads
ROI Calculator
Calculate Return on Investment (ROI) for a campaign or project.
Paid Ads
Target ROAS Calculator
Estimate a target ROAS to cover variable costs plus a desired margin buffer.
Guides
ROAS: What it is and how to use it
A practical guide to ROAS (Return on Ad Spend): definitions, formulas, benchmarks, and common pitfalls.
Updated 2026-01-05
ROI vs ROAS: definitions, formulas, and when to use each
A concise guide to ROI and ROAS: what each metric measures, how to interpret results, and pitfalls in cost attribution.
Updated 2026-01-05
Break-even ROAS: how to calculate it (and set a target ROAS)
Learn how break-even ROAS works using contribution margin, what to include in the model, and how to turn it into a realistic target ROAS.
Updated 2026-01-05
Target ROAS: how to set a realistic ROAS goal
A practical guide to target ROAS: use contribution margin and allocations for fixed costs and profit to set a ROAS goal that fits your business.
Updated 2026-01-05