ARPU Calculator
Calculate Average Revenue Per User (ARPU) for a period.
Prefer an explanation? Read the guide.
$
Tip: you can type commas (e.g., 10,000).
Example
Using the default inputs, the result is:
$25.00
- Total revenue (period)
- $50,000
- Average active users (period)
- 2,000
Formula
ARPU = Revenue ÷ Average Active Users
- Revenue and users are measured over the same period.
FAQ
ARPU vs ARPA?
ARPU is per user; ARPA is per account. Choose the one that matches your product and reporting.
How to interpret
Use ARPU effectively
- Compare ARPU by segment (geo, plan, acquisition channel).
- Pair with retention to understand long-term value.
- Avoid mixing trials/free users unless you define it clearly.
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